The history of dyeing clothing garments dates back to the neolithic age when man was really curious. The reds, browns, blues and orange were among the first colors extracted from plants, roots, berries, bark, leaves etc for textile dyeing.
Before the industrial revolution, coloring textile was initiated using colors of natural source, until chemical dyes were invented and commercialized. For ready availability of synthetic dyes of different types and its cost advantages, most of textile dyers and manufacturers shifted towards use of synthetic colorant.
Synthetic dyes used in textiles are synthesized from petrochemical sources through hazardous chemical processes which poses great threat towards its Eco-friendliness. Excessive use of harmful and hazardous synthetic dyes in the textile industry poses serious threat to humans as well as environment. It causes skin allergy and health hazards to the people who produce it as well as the consumer. These dyes also pollute the nearby water resources by releasing undesirable and hazardous toxic chemicals.
We use traditional natural dyeing techniques which are harmless to environment, non-carcinogenic, safe for skin contact and non-hazardous to human health. We extract natural color pigments from ayurvedic herbs, flowers, minerals, vegetables, roots and plant material.
Natural colors are not only eco-safe, but also has added value for its curative and medicinal effects on skin. Natural dye materials possess anti-microbial and anti-bacterial properties.
The shades produced by natural dyes/colorants are usually soft, earthy, subtle and soothing to the human eye.
Many of the natural dyes absorb in the ultraviolet region and therefore fabrics dyed with such dyes offers good protection from ultraviolet light.
Some of its constituents are anti-allergens, hence proven safe for skin contact and are non-hazardous to human health.
The waste in the process of extracting natural dyes becomes an ideal fertilizer for use in agricultural fields thereby solving the disposal problem.
Some of the natural dyes are enhanced with age, while synthetic dyes fade with time. Unlike non-renewable raw materials for synthetic dyes, the natural dyes are renewable, vegetable based and at the same time biodegradable. The use of natural dyes reduces the overall carbon footprint by reducing consumption of fossil fuel (petroleum) based synthetic dyes.
This is a labour intensive industry, thereby providing job opportunities for all those engaged in cultivation, extraction and application of these dyes on textiles.
Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.
Is there a difference between 100% cotton & organic cotton ?
The answer is Yes. Not all 100% Cotton is organically grown. 100% cotton only means that the cotton is not blended with any other fabrics.
WHY ORGANIC COTTON ?
Reduces environmental footprint
No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on the air, and uses 71% less water and 62% less energy. Conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides.
Promotes safe work & better livelihoods
Growing organic cotton keeps farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. It also means farmers grow more than one crop which supplements their food and income.
Fair price for sustainability
When you buy organic cotton clothes, you are investing in water conservation, cleaner air, better soil and farmer livelihoods. The price for organic cotton is therefore sometimes, but not always, higher. However, with demand on the rise, more choices will become available.
Model for the future
By 2025, two-thirds of the world’s population may face water shortages. But organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer. Cotton is often grown in water-scarce areas using irrigation and it takes 2700 liters of water to make a conventional cotton t-shirt.