We use traditional natural dyeing techniques which are harmless to environment, non-carcinogenic, safe for skin contact and non-hazardous to human health. We extract natural color pigments from ayurvedic herbs, flowers, minerals, vegetables, roots and plant material.
Natural colors are not only eco-safe, but also has added value for its curative and medicinal effects on skin. Natural dye materials possess anti-microbial and anti-bacterial properties.
The shades produced by natural dyes/colorants are usually soft, earthy, subtle and soothing to the human eye.
Many of the natural dyes absorb in the ultraviolet region and therefore fabrics dyed with such dyes offers good protection from ultraviolet light.
Some of its constituents are anti-allergens, hence proven safe for skin contact and are non-hazardous to human health.
The waste in the process of extracting natural dyes becomes an ideal fertilizer for use in agricultural fields thereby solving the disposal problem.
Some of the natural dyes are enhanced with age, while synthetic dyes fade with time. Unlike non-renewable raw materials for synthetic dyes, the natural dyes are renewable, vegetable based and at the same time biodegradable. The use of natural dyes reduces the overall carbon footprint by reducing consumption of fossil fuel (petroleum) based synthetic dyes.
This is a labour-intensive industry, thereby providing job opportunities for all those engaged in cultivation, extraction and application of these dyes on textiles.